What is employee advocacy?
  • Em·plo·YEE, noun, person who is employed
  • AD·vo·ca·see, noun, representation, defense

Employee advocacy is a growing concept in HR. Employees with a positive opinion about their employer are are the most convincing voice when it comes to employer branding. Employees who speak highly of their employers at parties or other gatherings are more effective in promoting that employer than any paid form of labour market communications. The same goes for online social media: here too, employees are more effective and credible than professional recruiters.